Leading food innovation company, The Flava People, has further bolstered its Sales and Operations teams with the appointment of four new recruits, reinforcing its commitment to driving innovation and accelerating growth.
The new hires include:
- Amie Duxbury – National Account Manager
- Lyndsey Evans – Category Lead
- Kirsty Hart – B2B National Account Manager
- Christian Smith – Supply Chain Manager
These strategic appointments come at a pivotal time for the business, as The Flava People continues to build strong momentum in retail, securing increased product listings and deepening relationships with key buyers.
As part of this evolution, the company has also made an operational move—transitioning from its long-standing distribution partner, Petty Wood, to Windfall Logistics. This shift supports The Flava People’s vision to foster more direct, collaborative, and longer-term retailer relationships, enabling them to further leverage its approach to flavour innovation whilst responding swiftly to consumer food trends.
Comments Scott Dixon, Managing Director “Our unique position as both a brand owner/manager and a manufacturer allows us to bring concepts to shelf with a speed and efficiency that sets us apart, meaning we can deliver at a speed that very few (if any!) competitors can in our categories.
Continues Dixon, “With the food and flavour world evolving rapidly, our transition from Petty Wood and investment in our team will give us the agility to further drive first-to-market innovations. This shift has already resulted in new retail listings and strengthened our capability to respond to shifting consumer needs. At the heart of this success is our collaborative team, and we are committed to growing our talent pool to fuel further expansion. With our new Sales and Operations hires, we are reinforcing our focus on building deeper strategic relationships, grounded in credibility, category insight, and data-led decision-making.”
The Flava People’s commitment to expanding its team (from 72 to 93 full time employees) highlights its remarkable growth over the past year and there is further recruitment planned to support this ongoing momentum, with the company on track to achieve its ambitious turnover target of £14.7 million by February 2026 and to nearly double revenue to £22 million by 2028.
With nearly 50 years of flavour expertise, The Flava People is well-positioned to scale across omni-industry channels—including retail, UK manufacturing, and foodservice to delivering flavour innovation through a diverse portfolio of owned brands, bespoke solutions, and brand-licensed products.
| Amie Duxbury, National Account Manager
Amie began her career at McCambridge as a Customer Services Account Manager. After time spent in other fields she returned to FMCG at Kepak as a Grocery National Account Executive gaining experience in branded and own label. Following promotion to National Account Manager on ASDA, she moved to the Out of Home Channel where she has a wealth of experience in customer relationship management, EPOS reporting, range management & fundamental service management across both retail and foodservice. |
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| Lynsey Evans, Category Lead
Lynsey brings over two decades of experience in commercial roles across both supplier and retailer environments, with expertise in Category Management. Starting her career in Merchandising, she has held senior category leadership positions across a diverse mix of industries, supporting some of the UK’s most prominent categories. Her experience spans food and non-food sectors in companies including Boots, Pets at Home, Manchester United, ExxonMobil, Kellogg’s, PZ Cussons, and All About Food. Known for her shopper-first mindset, she is passionate about driving category growth through insight-led decision-making. |
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| Kirsty Hart, B2B National Account Manager
With a keen interest in food and development after finishing her Food and Nutrition BSc at Sheffield Hallam University, Kirsty started her career working in NPD and manufacturing at Besmoke as a Business Development Manager & Food Technologist. Building on her commercial acumen, Kirsty bolstered this experience working as a NAE at The Compleat Food Group, following securing a Sales Manager position in the Flavours Division at UREN Food Group. Kirsty brings a robust background in connecting the relationship between development and sales teams within the food industry where she focuses on delivering tailored flavour solutions to meet diverse client needs. Kirsty’s educational background and professional experience position her as a knowledgeable and effective sales professional in the food sector. |
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| Christian Smith, Supply Chain Manager
Christian began his career at Bakkavor, taking on a variety of roles focused on food safety and process improvement. He then progressed to European quality management and co-manufacturing management at Kellogg’s, gaining valuable experience in large-scale operations. After this, Christian launched his own brand, producing snack bars and nut butters, which broadened his expertise beyond supply chain into wider business management. Most recently, he joined The Flava People, bringing a strong track record in supply chain, quality, and business leadership. |
