- Beauty influencers have triggered a boom in the haircare industry, with many consumers updating their standard haircare routine to include new products.
- In light of this, a new study reveals the best cruelty-free haircare products that boost hair health.
- The best-rated cruelty-free hair product is Sweet Potato Pie Extra Creamy Hair Cream by Donna’s Recipe, which boasts an 81% five-star rating on Amazon.
Following a boom in the haircare industry, as influencers persuade consumers to add more products to their haircare routines, a new study has revealed the best-rated cruelty-free hair products. Sweet Potato Pie Extra Creamy Hair Cream by Donna’s Recipe takes the top spot.
The hair transplant clinic Vera Clinic conducted the research, using Allure’s 2024 recommendations and selecting only products that are cruelty-free, ranking them based on Amazon’s five-star review percentage.
Sweet Potato Pie Extra Creamy Hair Cream by Donna’s Recipe tops the list as the highest-rated cruelty-free hair product. Owned by actress Tabitha Brown, her product has 413 reviews in total, and 81% were rated five stars.
In second place, R+Co’s Control Flexible Paste holds a 79% five-star rating out of 539 reviews. It was also Allure’s top-rated pomade for styling hair.
Tied for third place are Maria Nila’s Head & Hair Heal Shampoo and Conditioner and K18’s Damage Shield pH Protective Shampoo, each with 77% five-star reviews, out of 256 and 397 reviews, respectively.
Olaplex’s Volumizing Blow Dry Mist ranks fourth with 73% of its 716 reviews rated five stars, while being both vegan and cruelty-free.
Rounding out the top five is Curlsmith’s Frizz Control Cleanser and Frizz Control Duo Conditioner, which holds a 69% five-star rating from 92 reviews.
The highest-rated trending hair care products that are cruelty-free
|
Rank |
Brand |
Product |
% Five-Star Reviews |
|
1 |
Sweet Potato Pie Extra Creamy Hair Cream |
Donna’s Recipe |
81% |
|
2 |
Control Flexible Paste |
R+Co |
79% |
|
=3 |
Head & Hair Heal Shampoo and Conditioner |
Maria Nila |
77% |
|
=3 |
Damage Shield pH Protective Shampoo |
K18 |
77% |
|
4 |
Volumizing Blow Dry Mist |
Olaplex |
73% |
|
5 |
Frizz Control Cleanser and Frizz Control Duo Conditioner |
Curlsmith |
69% |
|
=6 |
Living Rosemary Vinegar Hair Rinse |
Raw Sugar |
65% |
|
=6 |
Curl Enhancer |
Living Proof |
65% |
|
7 |
Moisture Bound Leave-In Conditioner |
Saltair |
64% |
|
=8 |
New Wash Original |
Hairstory |
63% |
|
=8 |
The Great Cover Up Root Touch Up + Brow Filler |
Madison Reed |
63% |
|
9 |
Full Blown Volume Dry Texturizing Spray |
Fekkai |
62% |
|
10 |
Raise the Root Thicken and Lift Spray |
Color Wow |
61% |
Tied for sixth place are Raw Sugar’s Living Rosemary Vinegar Hair Rinse and Living Proof’s Curl Enhancer, each with 65% five-star reviews from 74 and 411 reviews, respectively.
Saltair’s Moisture Bound Leave-In Conditioner ranks seventh, earning a 64% five-star rating from 91 reviews while being both vegan and cruelty-free.
In eighth place, Hairstory’s New Wash Original and Madison Reed’s The Great Cover Up Root Touch Up + Brow Filler both hold a 63% five-star rating.
Fekkai’s Full Blown Volume Dry Texturizing Spray comes in ninth with 62% five-star reviews, while Color Wow’s Raise the Root Thicken and Lift Spray rounds out the top ten at 61%.
A spokesperson from the hair transplant clinic Vera Clinic has commented,
“The beauty industry is shifting toward ethical consumerism, with growing demand for cruelty-free hair care.
“Highly rated by consumers, these brands prove that ethical choices don’t mean quality is sacrificed.
“As this movement grows, brands that are not deemed cruelty-free may find themselves under increasing pressure, as they will be in the minority.”
