- Taylor Swift and Travis Kelce top the ranking, seeing 116,660 average monthly searches for their preppy style
- Pop star Olivia Rodrigo and actor Louis Partridge landed second place with 33,870 average monthly searches
- A-lister couples including Rihanna and A$AP Rocky, Hailey and Justin Bieber, and the Beckhams earn a spot in the top ten
Taylor Swift and Travis Kelce have been named the preppy celebrity couple with the most admired fashion looks, according to new research.
Experts at clothing brand Superdry measured the worldwide search volume of various celebrity couples’ styles, including the Biebers, the Beckhams, and Gracie Abrams and Paul Mescal, before ranking them from the highest to the lowest interest.
Pop icon Taylor Swift and Kansas City Chiefs tight-end Travis Kelce witnessed 116,660 average monthly global searches. Swift regularly rocks high-waisted shorts paired with sleek blazers while Kelce sports sharply cut suits and designer loafers.
Olivia Rodrigo and Louis Partridge landed second place with 33,870 average monthly searches. Rodrigo turns heads with her pleated mini skirts matched with preppy knee-high socks, while Partridge adds his British twist through structured blazers and crisp button-downs that perfectly complement her aesthetic.
Rihanna and A$AP Rocky placed third with 23,880 average monthly searches. The Fenty Beauty founder is often spotted in oversized Oxford shirts paired with tailored trousers, while A$AP Rocky can be seen making a statement with his varsity jackets.
The Beckhams secured the fourth spot with 20,660 average monthly searches. Victoria’s preppy looks consist of white button-ups and tailored trousers, while David maintains his style icon status with cable-knit jumpers and chinos.
Hollywood stars Blake Lively and Ryan Reynolds earned fifth place with 15,420 average monthly searches. Lively opts for headbands, tailored blazers, and A-line skirts, while Reynolds chooses classic navy blazers and Oxford shirts.
Zendaya and Tom Holland took sixth place with 13,050 average monthly searches. The Challengers star favours tennis skirts paired with cardigans for casual outings, while Holland sticks to his preppy roots through polo shirts and fitted chinos.
Olivia Jade Giannulli alongside Euphoria star Jacob Elordi placed seventh with 11,480 average monthly searches. Olivia regularly chooses tennis dresses with comfortable loafers, as Elordi sports collegiate jumpers and boat shoes.
Hailey and Justin Bieber witnessed 11,425 average monthly searches, placing them eighth. Hailey is often spotted wearing oversized blazers with penny loafers, while Justin mixes traditional varsity jackets with streetwear for a modern twist on the preppy aesthetic.
Rumoured couple Gracie Abrams and Paul Mescal landed in ninth place with 5,840 average monthly searches. Abrams goes for Peter Pan collars and checked skirts, while Mescal balances their aesthetic with classic Oxford shirts and well-fitted trousers.
Rounding out the top ten, Sofia Richie and her husband Elliot Grainge accumulated 4,130 average monthly searches. Sofia is no stranger to stripes, a pattern that is the epitome of preppy fashion, whether she implements them into her outfits through cardigans or dresses. Elliot keeps it traditional with button-downs and loafers that match his wife’s clean-cut fashion choices.
The top ten celebrity couples with the most-searched preppy wardrobes
Rank |
Celebrity Couple |
Total Average Monthly Search Volume (Global) |
1 |
Taylor Swift & Travis Kelce |
116,660 |
2 |
Olivia Rodrigo & Louis Partridge |
33,870 |
3 |
Rihanna & A$AP Rocky |
23,880 |
4 |
Victoria Beckham & David Beckham |
20,660 |
5 |
Blake Lively & Ryan Reynolds |
15,420 |
6 |
Zendaya & Tom Holland |
13,050 |
7 |
Olivia Jade Giannulli & Jacob Elordi |
11,480 |
8 |
Hailey Bieber & Justin Bieber |
11,425 |
9 |
Gracie Abrams & Paul Mescal |
5,840 |
10 |
Sofia Richie & Elliot Grainge |
4,130 |