- A new study reveals which celebrities have the most resold merchandise on eBay – and the results are surprising.
- Colombian singer Feid has the highest number of merchandise listings on eBay, with 160,138 items.
- Bob Dylan and Billy Crystal rank second and third, with 105,369 and 99,539 used item listings.
A new study by promotional products company Pens.com reveals that Feid, Fedez, and BIlly Crystal are among the surprising stars leading the secondhand celebrity merch market.
The analysis examined eBay listings to determine which celebrities had the highest number of used items being resold. The data was collected by counting listings labeled as “Used” for each celebrity as of March 2025.
According to the data, Colombian star Feid tops the list with a staggering 160,138 used item listings on eBay. That’s more than Bob Dylan, Madonna, or Elton John. In fact, Feid’s total listings on the platform sit at 264,078, with over 60% of them marked as used, showing the level of demand for his merchandise.
Top 10 Celebrities with the Most Resold Merchandise on eBay
| Rank | Celebrity | Used Item Listings | Total Items |
| 1. | Feid | 160,138 | 264,078 |
| 2. | Bob Dylan | 105,369 | 236,542 |
| 3. | Billy Crystal | 99,539 | 158,024 |
| 4. | Fedez | 98,336 | 222,694 |
| 5. | Madonna | 68,173 | 85,779 |
| 6. | Elton John | 60,933 | 75,534 |
| 7. | Sting | 58,468 | 188,165 |
| 8. | Chris Rock | 58,406 | 95,161 |
| 9. | Harrison Ford | 55,007 | 85,658 |
| 10. | Wizkid | 54,134 | 108,924 |
Feid tops the list with 160,138 used item listings. The Colombian artist has a total of 264,078 items associated with his name on eBay, with over 60% being used.
Bob Dylan ranks second, with 105,369 used item listings. The legendary musician has 236,542 total listings, with approximately 44% marked as used.
Billy Crystal follows in third place, with 99,539 used items appearing on eBay out of 158,024 total listings.
Other notable names in the top ten include Fedez, Madonna, Elton John, and Harrison Ford.
Taylor Swift ranked 112th in the study, with 19,793 used item listings and 156,149 total listings. Her low ranking is likely because her fans are very attached to their Taylor Swift merchandise.
A spokesperson for Pens.com commented on the findings:
“The high number of resold celebrity items shows just how much fans love feeling connected to the people they admire. It’s not always about the product itself. Sometimes it’s about the memory, the story, or the feeling it represents. That’s why it’s so important for brands to create merchandise that actually means something to people and holds up over time
“And it’s not limited to t-shirts or posters. Some celebrities have turned a single moment into a lasting brand. Danny DeVito’s Limoncello is a great example. It started with a funny TV appearance and turned into something fans could actually enjoy for themselves.”
