Ahead of the new series of Love Island, entertainment experts at Pink Casino surveyed over 1,200 Brits to uncover their opinions on the show, and just how far they’d go to become part of it.
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Nearly half of Brits (46%) would lie about being single to take part in Love Island.
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Middlesbrough, Carlisle, and Cambridge would most likely lie about their relationship status for a stint on Love Island.
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Two in five Brits (39%) think Love Island has declined in quality or popularity.
The new season of Love Island hits our screens next week, bringing a fresh group of singles hoping to find love, though not without a few twists, turns, and temptations along the way. But as the series returns, what do Brits really think of the iconic show, and how far are they willing to go to appear in the cast?
To find out, Pink Casino surveyed 1,250 Brits for their reality television report, exploring attitudes toward various reality shows and the lengths people would go to participate in them.
Nearly half of Brits would lie about being single to take part in Love Island
The survey found nearly half of Brits (46%) would tell fibs about their relationship status in a bid for fame on Love Island. That equates to a staggering 24.7 million UK adults over the age of 18 who would be willing to lie about being single.
Middleborough residents are most likely to lie about their relationship status (70%), followed by Carlisle (67%) and Cambridge (63%)
Middlesbrough tops the list as the UK city with the highest number of people willing to lie about their relationship status for a chance at reality TV fame. An eye-opening 70% of respondents from the area admitted they would pretend to be single to secure a spot on shows like Love Island. This highlights just how far people are willing to go for a taste of the limelight.
|
Rank |
City |
% who would lie about their relationship status |
|
1 |
Middlesbrough |
70% |
|
2 |
Carlisle |
67% |
|
3 |
Cambridge |
63% |
|
=4 |
Bradford |
60% |
|
=4 |
London |
60% |
|
5 |
Plymouth |
58% |
Not far behind is Carlisle, where 67% of locals said they’d be willing to fib about their relationship status to appear on a reality show. The desire for fame clearly runs deep, even in smaller UK cities.
Cambridge comes in third with 63%, proving that even in one of the UK’s most academically respected cities, the pull of reality TV is strong. Whether it’s the allure of fame, money, or a new lifestyle, many are prepared to compromise on honesty to get there.
Is Love Island here to stay? The survey found that two in five Brits think the show is in decline
While Love Island remains the most popular among Brits, with 55% saying they enjoy watching it – compared to 40% for Married at First Sight and 35% for Love is Blind – there’s a sense that its appeal may be fading. In fact, 39% of viewers feel the show has declined in quality over the years, suggesting that even loyal fans are noticing a dip in its original charm.
The show remains a strong favourite among Gen Z, with 65% of 18–24-year-olds saying they watch it regularly – nearly twice the percentage of viewers aged 45–54.
The full reality television report can be found here: https://www.pinkcasino.co.uk/blog/what-does-the-UK-think-about-reality-tv
